Based on our comprehensive work on data mining for many years, we have identified the key features required for marketing intelligence: Potential analysis: a fact-based data analysis of the industry potential, Customer journey / persona analysis
Usage of data and observations in your industry to determine where your customers are active so you can reach those markets. Analyzing your assets and data will assist determine where your target audience focus has been.
Competitor Intelligence
Primary sources of data from distribution channels based on direct win-loss research used to track bid performance.
Social Media Monitoring
text-analysis of the data to analyze and gauge the general tone of audience.
Database Analysis
statistical analysis of Big Data, automated rule generation that adjusts marketing communications.